Brand

Fingerlings

www.myfingerlings.com/

Client

WowWee Toys

http://wowwee.com/

Client Since

2017

Services Provided

• Social Media – Paid
• Social Media Community Management
• Content Creation
• TV Media

Success Story

After WowWee successfully launched Fingerlings in the UK, Nomedium was awarded the Canadian marketing business. After the build-out and execution of a launch campaign that started with starting with a Toys R Us exclusive, the program quickly expanded to mass retailer support.

Television, social media (content creation, community management and paid advertising), consulting and creative services were leveraged from Nomedium. Wowwee benefited from a 5x sales lift in early weeks and 100% sell through at retail, as the advertising campaigns connected to consumers and spurred Fingerlings to a top spot among the hottest toys in the industry.

After successfully launching the brand in Canada, WowWee awarded Nomedium with the USA and global social media management. The agency immediately played a role in a phenomenally successful US launch on #Fingerlingsfriday. As AOR for WowWee’s Fingerlings product, taking on global social media responsibilities, Nomedium is poised to drive the launch and sell through of a new series of Fingerlings characters in 2018 and beyond.